Is digital really any better?
The digital music revolution has been a boon, offering many ways to promote, share and enjoy music. There is also a huge problem: Content is fragmented and context is lost. Lyrics, credits, liner notes and photos are often missing or scattered – coming from many sources, in a confusing array of formats. This makes for a shallow experience, downgraded from the visual richness that the physical record album used to provide, forcing users to search for additional content from multiple sources. Fans, Artists and others are frustrated. That’s why we are creating something that surpasses a mere digital replica of the vinyl album ‘package’ – and engages music fans deeper.